1 . Accessibility
Agadir, the capital of the South and Morocco’s leading fishing port, owes its reputation to its fine sandy beaches and 300 days of sunshine a year. It is less than an hour’s flight from major economic centres such as Casablanca and Marrakech, and less than three hours’ flight from the major capitals of Europe and West Africa.
Bathed by the Atlantic Ocean, it is accessible by sea (the port of Agadir is one of the most active in the country), by motorway, and benefits from an excellent air service (international airport).
It is considered as an essential passage to reach both the East and the great Moroccan South.
The city is very clearly separated between its tourist area, concentrated around the hotel chain on the waterfront and the marina, and the urban area.
2. Climate and softness of life
The softness of life in Agadir is due above all to a pleasant climate all year round.
The average sunshine exceeds eight hours a day, with an average temperature above 20°C.
With its wide flowered boulevards and white building architecture, its many modern hotels and European-style cafés and restaurants, Agadir is an unusual city that combines traditional Morocco with the modern, active and dynamic city, resolutely turned towards the future.
Moroccan culture offers a real change of scenery… without the obstacle of language, since the majority of citizens are French-speaking.
Moroccan TV and radio stations broadcast many programmes in French and there are French, European and African newspapers and magazines in all the major cities of the Kingdom.
Settling in Agadir is all the easier for non-Moroccans because it does not imply any renunciation of European or African style living comfort. The geographical richness of the region allows the practice of all kinds of sports: surfing and water sports on the Atlantic coast, skiing in the powder snow of the High Atlas, rafting at lower altitudes, hiking in the mountains of the High Atlas and the Anti-Atlas or in more desert regions. In addition, the presence of many communities from sub-Saharan countries offers an unparalleled richness through the offer of several shops and amenities and many sociocultural events.
3. Sports and leisure activities
With its endless bay and Atlantic coast, Agadir and its region offer a multitude of aquatic and marine activities and regularly host national and international competitions, including jet-ski, surfing, sailing and kite.
And in addition to swimming, diving, sport fishing and sea trips, the city offers several sports fields (including the recent Adrar stadium), while the immediate area offers speleologists, wilderness enthusiasts and the most adventurous mountain hikers, climbing and visits to national parks for the observation of local fauna and flora.
The city offers many cultural events, festivals and museums to discover the local culture, as well as one of the most beautiful cornices in the world, for strolling but also to discover the thousand and one facets of local and international cuisine.
4. Economic activity
Agadir has more than one asset to seduce economically. The country’s leading seaside resort and Morocco’s leading fishing port, commercial activity is also booming with the processing and export of citrus fruits and vegetables from the fertile Souss Valley.
Thus, the economy of the city of Agadir benefits mainly from the tourism sector and activities related to hotels and well-being. But agriculture also developed strongly in the region during the second half of the 20th century.
Citrus and glasshouse crops, especially tomatoes and flowers, have seen their surface area increase steadily in recent decades. Today, the share of the Souss in Moroccan exports exceeds 60% for citrus fruits and primeurs and 90% for tomatoes.
Fishing is another economic mainstay of the Souss and the South.
It is also a storage, freezing and processing centre, and about twenty fish canneries offer many jobs to the city of Agadir.
5. Commercial activity
The city of Agadir perfectly combines tradition and modernity. In this sense, it offers several shopping malls, specialized shops and large chains (such as Marjane, Asswak Assalam, Carrefour, Acima, Bricoma and Attacadao), but also several souks and traditional markets.
This is the case in particular of Souk El Had, the largest covered souk in Africa. Located in the centre of the city, it covers an area of nine hectares and includes several thousand shops arranged by product family and along alleys rich in colors and fragrance.